Affiliate Marketing Fairytale
Everybody wants that magic
button...you know the one. That magic “make money” button you push
when “PRESTO CHANGO!” all of a sudden you've got money falling out
of your pockets, and you didn't have to do a thing but sign up for
this affiliate program or that affiliate system. Once you did that,
the money just started gushing in!
Like Santa Claus, there is no magic
“make money” button no matter how much we want to believe. And
affiliate programs are no exception. Affiliate programs can't
magically make money appear for you out of thin air. But, you can
make a considerable amount of cash from affiliate programs, even
become wealthy doing so, if you have the right knowledge and
The Affiliate Marketing
and joining affiliate programs is easy to do. There are gazillions
of them out there. But the trick to making money from them is
focusing on your affiliate based business, and recognizing just
that: it's your
you find and subsequently represent a reputable merchant and decide
to promote their high-quality product, that's great. But understand
that from the point at which you sign on, the merchant has really
done their part. And while your success is tied to their greater
success which motivates many of them to provide marketing attributes
and support to help you to succeed, it's your responsibility to grow your
The merchant has no doubt spent a
considerable amount of time and effort to research and develop a
superior product. They have shouldered considerable expense and
risks related to such a venture. And they have done the work of
building a reputation based on expertise, trust, reliability and
service so that consumers may feel comfortable purchasing their
product or service.
It is your job then, as an
affiliate, to bring to the merchant a steady stream of potential
customers to whom he may sell his product. And to do that, you have
to do some work yourself. This involves a variety of tasks
including, but not limited to:
Knowing the characteristics of the group that you're
marketing to - who your customer is, what they're looking for,
what problems they want to solve or what they desire.
Being knowledgeable about the product you're promoting -
what makes it good, what makes it unique, how it solves a problem
or satisfies a desire of the customer.
Knowing where or how to find the customer and attract them
to the place that you have prepared for them to become receptive
to the merchant's product or offer.
And providing a favorable customer environment - giving the
customer sufficient information he or she needs to be open to
making a purchase from the merchant you
These are some of the most
basic tasks required for your affiliate business to be
successful and to make money. And all of it takes work.
no, there isn't a magic “money making” button attached to affiliate
programs. However if you arm yourself with the right knowledge and
tools, you can be very
successful with affiliate marketing and quite possibly make money
while you sleep!